Parte 1, comienza y termina con un capítulo sobre psiquiatría y la terapia de choque, los experimentos encubiertos realizados por el psiquiatra Ewen Cameron en connivencia con la CIA: cómo fue un éxito parcial en la distorsión y regresión de la personalidad original de los pacientes, pero ineficaz en el desarrollo de una nueva personalidad mejor. Se hace un paralelismo con la terapia de choque económico, incluida una digresión sobre cómo los organismos gubernamentales se aprovechan de algunas de las lecciones aprendidas para crear más eficaces técnicas de tortura. La tortura, según Klein, a menudo ha sido una herramienta esencial para las autoridades que han aplicado las reformas agresivas del mercado libre y se hace hincapié en esta afirmación a lo largo del libro. Ella sugiere que por razones históricas el movimiento de derechos humanos ha retratado a menudo la tortura sin explicar su contexto, lo que ha hecho que con frecuencia aparecen como hechos inútiles de sadismo. El segundo capítulo presenta a Milton Friedman y su Escuela de Economía de Chicago, que Klein describe como líder de un movimiento comprometido con el libre mercado con las mismas regulaciones que antes de la Gran Depresión.

Even so, the back squat does differ in important ways from the vertical jump. Primarily, it involves a much greater trunk extension turning force, because of the barbell weight on the upper back, and this likely contributes to the more hip-dominant nature of the squat over the vertical jump. Secondly, it is often performed to a deeper depth, which can alter the relative contribution of each of the hip extensors to the movement, because of their different leverages at each joint angle. And thirdly, it only involves accelerating up to midway through the movement, while the vertical jump involves accelerating right up until take-off. This also affects the relative contribution of the hip extensors, as force production will be required in the jump even when the hip is nearly fully extended, while this is unnecessary in the squat.

Unfortunately, I’m not the 6' 7" son of a Hall of Famer, so I had to resort to desperate devices—like Hennessy, an infamous and inexpensive cognac that, according to one of the two NBA players who recommended it to me, “will give you that Yah! That bounce. That little bit of meanness you need.” The little minibar-sized bottle that I downed 30 minutes into an intense session of dunk attempts on a sweltering day last summer, had no effect other than scorching my esophagus, giving me a headache and releasing from my pores an aura that, as my six-year-old put it that evening, “smells like medicine.”

“Put in the work. It’s muscle memory, first and foremost. Training­wise, people say, ‘You gotta do this, you gotta do that.’ I didn’t believe in that. I never worked on my legs in high school or middle school. I would just go through this routine over and over and over, visualizing that day when you dunk on the court. And then you live in that moment.”
Robert Cole, de The Times dijo: "Klein se burla del "complejo de desastres del capitalismo" y las ganancias y las privatizaciones que van con él, pero no proporciona una crítica convincente -que argumente sobre los principios del mercado libre-, y sin ésta, La doctrina del shock desciende en una maraña de historias que a menudo son preocupantes, a veces interesantes y, en ocasiones, extrañas".17​

Justifying these selfish, skewed priorities in my head as I stuffed a basketball into my backpack and pedaled away from our home would turn out to be one of the most formidable obstacles in my path. I must have whispered, What the f--- am I doing? as many times as I leaped toward one of the rusty rims scattered around the south Los Angeles beach community where we live. That latter number tallied somewhere around 5,000, according to my journal and 24-plus hours of video. Many of these jumps were attempted while wearing a weighted vest that pulled me downward, the same way that home pulled me sideways.
A vital part of basketball training is improving your vertical leap. As an athlete, you should be incorporating exercises into your basketball drills and fitness training that focus on increasing muscle strength and leg speed. Simply put, you won’t turn into Vince Carter or Andre Iguodala overnight, but learning how to work the appropriate muscles on a daily basis will go a far way towards improving your overall vertical.
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